Showing posts with label Wendell Castle. Show all posts
Showing posts with label Wendell Castle. Show all posts
Wendell Castle's 10 Adopted Rules of Thumb

1. If you are in love with an idea, you are no judge of its beauty or value.
2. It is difficult to see the whole picture when you are inside the frame.
3. After learning the tricks of the trade, don't think you know the trade.
4. We see and apprehend what we already know.
5. The dog that stays on the porch will find no bones.
6. Never state a problem to yourself in the terms it was brought to you.
7. If it's offbeat or surprising then it's probably useful.
8. If you do not expect the unexpected, you will not find it.
9. Don't get too serious.
10. If you hit the bulls-eye every time, then the target is probably too near.