DOUGLASCAIN

What started with a single melamine bowl has turned into a full blown love. I LOVE Massimo Vignelli. A while ago now, I had found a melamine bowl at Urban Ore and I knew I was doomed. The simple low cylindrical form I find really beautiful. I appreciate Massimo Vignelli for his deceptively subtle arrangements of form. Many of the items here are Massimo's graphic designs. His work that you may be familiar in your day to day life include;

-The redesigned Ford Logo
-Seaco shipping containers ( OK, maybe I am the only one who has freight trains in their front yard every day)
-New York Subway map
-The Bloomingdale's logos
-American Airlines' logo

...and many more. Massimo is a quintessential modernist, creating clean, clear and provocative work. I love him for that.